The same platform Fortune 500 teams use. Run properly.
Most underperforming Google Ads accounts are not short of budget. They are short of structure, honest conversion tracking, and someone reading the search terms every week. We do that part — on grant budgets and on paid budgets.
Sponsored· yourschool.com
Driving lessons near you — book your first class
Certified instructors, evening and weekend slots. Book online in two minutes.
- Clicks
- 4,634
- Conversions
- 1,727
- Conv. rate
- 37%
Campaign figures: Serna2000, Mar — May 2024. The ad is illustrative.
Six things that decide whether an account works
None of them are secrets. They are simply the parts that get skipped when an account is set up once and left alone.
Account structure first
Campaigns split by intent and geography, not by whatever the previous agency left behind. Structure decides what you can read in the reports six months from now.
Keywords from real demand
We build the list from what your market actually searches, then prune it every week against the search-terms report. Wasted spend usually hides there.
Ad copy that survives the auction
Several angles per ad group, tested against each other, rewritten on the evidence rather than on opinion.
Conversion tracking that is trusted
Forms, calls, and sign-ups wired into Google Analytics 4 and Ads, checked end to end. Optimization is only as good as the signal underneath it.
Smart Bidding, once there is data
Automated bidding works when conversions are counted correctly and there are enough of them. We get the account to that point before handing the levers to Google.
Landing pages in the loop
The ad is half the job. We tell you which pages lose the click, and we can build the replacement — see our web development work.
Audit, rebuild, then every week
- 01
Audit
We open the account, read the last six months, and tell you plainly where the money went and what can be recovered.
- 02
Rebuild or launch
Structure, keywords, ad copy, extensions, and tracking. A new account or a rebuild of the one you have.
- 03
Weekly optimization
Search terms, bids, budgets, and tests. Small corrections every week beat a big overhaul every quarter.
- 04
Reporting you can act on
What changed, what it cost, what it produced, what we are doing next. No dashboards nobody reads.
Accounts we structured and ran
Both accounts below were funded by a Google Ad Grant. The campaign work — structure, keywords, testing, optimization — is the same discipline we apply to paid budgets.
Mental Way
A community uniting psychotherapists and the people who need their support.
USA, United Kingdom, Australia, Canada · Sep 2, 2022 — May 2, 2024
- Ad budget used
- $145,468
- Landing page clicks
- 71,693
- Impressions
- 780,412
- CTR
- 9.19%
Serna2000
A major driving school network in Ukraine.
Ukraine · Mar 17, 2024 — May 3, 2024
- Ad budget used
- $14,800
- Landing page clicks
- 4,634
- Action conversions
- 1,727
- Conversion rate
- 37%
What clients ask before the audit
Do you only work with Ad Grant accounts?
No. The grant is where a lot of our accounts start, but the work is the same discipline on paid budgets: structure, keywords, tracking, and weekly optimization. Many clients run both — the grant covers search demand for the mission, paid covers everything the grant is not allowed to.
What is the minimum budget worth managing?
Below roughly $1,000 a month in paid spend, management fees eat the result and the account cannot gather enough conversion data for automated bidding. At that level we would rather push you toward the grant first.
We already have an agency. What would you do differently?
Start with the audit and find out. If the account is in good shape we will say so — that is a cheaper answer for both of us than a rebuild nobody needed.
Who owns the account?
You do, always. We work inside your Google Ads account with our own access. If we part ways, everything we built stays with you.
Send us the account. We will tell you where the money is going.
Read-only access is enough. You get a written summary of what the structure, keywords, and tracking are doing to your results — and whether it is worth rebuilding.
- Where spend is wasted, with the search terms to prove it
- Whether your conversion tracking can be trusted
- What we would change first, and what it would take