Spend $120,000 a year on Google Ads without paying for it.
Google gives mission-driven organizations up to $10,000 a month in free search advertising. We take you from application to an approved account — then run the campaigns that turn that budget into donors, students, and customers.
- Application, legal structure, and approval handled for you
- Campaigns built and optimized every week, not set and forgotten
- A refund if approval is not reached within the agreed roadmap
Monthly budget
$10,000 / month
$329 per day, renewed every year
- Clicks
- 71,693
- Impressions
- 780,412
- CTR
- 9.19%
$10,000
Free ad budget every month
$329
Spent per day, at no media cost
9.19%
Peak click-through rate we have run
5 markets
US, UK, Canada, Australia, Ukraine
Organizations we have worked with
- Bumi Care
- Profigent
- By Cosmetics
- Seller Craft
- Fundraising Diagnostics
- A2All Solutions
- Cross Pilgrimages
- Startup Association
- Digital Coverage
- Orthodox Church in America
- Desyatinny Monastery
- Rotary E-Club
- Wake Up
Your mission in. Search traffic out.
Everything Google needs to trust your organization, and everything searchers need to find it, runs through one system that we build and keep tuned.
- 1
We read the inputs
Your mission, your website, what people in your market search for, what competitors bid on, and what your analytics already know.
- 2
One system does the thinking
Account structure, keywords, ad copy, and the compliance rules that keep a grant account alive — built once, tuned every week.
- 3
Ads run every day
Search ads that spend the grant on the searches that matter, and bring visitors you can count in Analytics.
- Your mission
- Website
- Search demand
- Competitors
- Analytics

Your grant brain
Sponsored
yourorganization.org
Free counselling for families in crisis
Sponsored
yourorganization.org
Volunteer this spring. No experience needed
- Mission awarenessSearch · 64 keywords11.2%
- ProgramsSearch · 48 keywords9.6%
- VolunteersSearch · 31 keywords8.4%
$145,468
free ad spend
71,693
landing page clicks
9.19%
click-through rate
Figures from the Mental Way account, Sep 2022 — May 2024. Ads above are illustrative.
A search channel your competitors are paying full price for
The Ad Grant is not a discount or a trial. It is a standing Google Ads budget for organizations whose work serves a public benefit — and it behaves like any other performance channel once it is set up properly.
$120,000 a year in ad budget
Up to $10,000 every month from Google Ads for approved organizations and projects.
High-intent search traffic
Your ads reach people who are already searching for your service, product, or mission — not passive scrollers.
It renews, year after year
With compliance and proper account management, the grant stays active instead of expiring after one campaign.
Works across many sectors
Education, healthcare, production, services, IT, entertainment, and social impact initiatives.
Multilingual by design
Campaigns and landing pages can be adapted per language and region, so one grant can serve several markets.
Strengthens your CSR story
You build a real bridge between commercial growth and social value, documented and measurable.
Not one product — a whole ecosystem
The Ad Grant opens a Google for Nonprofits account, and with it the full line of Google products for nonprofits, free or at a reduced price.
Google Ads
Up to $10,000 a month for search advertising.
YouTube
The nonprofit programme for promoting your video.
Workspace
Email, Drive, Docs, and Meet for the whole team.
Maps Platform
Extended geolocation and presence on Google Maps.
Gemini AI
Access to Gemini AI tools at no additional cost.
All five activate from a single Google for Nonprofits account.
Available in 185 countries and territories
The Ad Grant is activated through Google for Nonprofits. Hover over the map or type your country to check it — the full list is below the map.
Full list of 185 countries and territories
- Afghanistan
- Albania
- Algeria
- Andorra
- Angola
- Antigua & Barbuda
- Argentina
- Armenia
- Australia
- Austria
- Azerbaijan
- Bahamas
- Bahrain
- Bangladesh
- Barbados
- Belgium
- Belize
- Benin
- Bhutan
- Bolivia
- Bosnia & Herzegovina
- Botswana
- Brazil
- Brunei
- Bulgaria
- Burkina Faso
- Burundi
- Cambodia
- Cameroon
- Canada
- Cape Verde
- Central African Republic
- Chad
- Chile
- Colombia
- Comoros
- Congo (DRC)
- Congo (Republic)
- Costa Rica
- Côte d’Ivoire
- Croatia
- Cyprus
- Czech Republic
- Denmark
- Djibouti
- Dominica
- Dominican Republic
- Ecuador
- Egypt
- El Salvador
- Equatorial Guinea
- Eritrea
- Estonia
- Ethiopia
- Fiji
- Finland
- France
- Gabon
- Gambia
- Germany
- Ghana
- Greece
- Grenada
- Guatemala
- Guinea
- Guinea-Bissau
- Guyana
- Haiti
- Honduras
- Hong Kong
- Hungary
- Iceland
- India
- Indonesia
- Iraq
- Ireland
- Israel
- Italy
- Jamaica
- Japan
- Jordan
- Kazakhstan
- Kenya
- Kiribati
- Kuwait
- Kyrgyzstan
- Laos
- Latvia
- Lebanon
- Lesotho
- Liberia
- Libya
- Lithuania
- Luxembourg
- Macau
- Madagascar
- Malawi
- Malaysia
- Maldives
- Mali
- Malta
- Marshall Islands
- Mauritania
- Mauritius
- Mexico
- Micronesia
- Moldova
- Monaco
- Mongolia
- Montenegro
- Morocco
- Mozambique
- Namibia
- Nauru
- Netherlands
- New Zealand
- Nicaragua
- Niger
- Nigeria
- North Macedonia
- Norway
- Oman
- Pakistan
- Palau
- Palestine
- Panama
- Papua New Guinea
- Paraguay
- Peru
- Philippines
- Poland
- Portugal
- Qatar
- Romania
- Rwanda
- Samoa
- San Marino
- São Tomé & Príncipe
- Saudi Arabia
- Senegal
- Serbia
- Seychelles
- Sierra Leone
- Singapore
- Slovakia
- Slovenia
- Solomon Islands
- Somalia
- South Africa
- South Korea
- Spain
- Sri Lanka
- St. Kitts & Nevis
- St. Lucia
- St. Vincent & Grenadines
- Suriname
- Swaziland
- Sweden
- Switzerland
- Taiwan
- Tajikistan
- Tanzania
- Thailand
- Timor-Leste
- Togo
- Tonga
- Trinidad & Tobago
- Tunisia
- Turkey
- Turkmenistan
- Tuvalu
- Uganda
- Ukraine
- United Arab Emirates
- United Kingdom
- United States
- Uruguay
- Uzbekistan
- Vanuatu
- Vatican City
- Venezuela
- Vietnam
- Yemen
- Zambia
- Zimbabwe
Source: Google for Nonprofits Help, checked 10 September 2026. Google notes that not every product is available in every country — Ad Grants availability is confirmed for each organization inside its Google for Nonprofits account.
Built for teams that keep looking for the next growth lever
01
Business owners
Grow the company through a practical CSR strategy instead of a slogan. We design the structure and implement it with you.
02
Nonprofit founders
Turn awareness into donors, volunteers, and participants with campaigns funded by Google rather than by your budget.
03
Marketing teams and leaders
Add a compliant, data-driven acquisition channel that your team can run and report on like any other.
Grant paperwork and performance marketing, in the same team
Grant consultants know the application and stop there. Marketing agencies know Google Ads but rarely know the compliance rules that get a grant account suspended. Organizations end up hiring both, and the handover is where the budget quietly dies.
We do the whole path in one place: legal structure and CSR positioning, the website Google reviews, the application itself, then account structure, keywords, tracking, and the weekly optimization that keeps the account compliant and spending.
The result is not an approval certificate. It is search traffic that keeps arriving every month, at no media cost.
Six steps from first call to campaigns that spend
A defined roadmap, with a named owner for every step on our side.
- 01
Discovery call
We go through your business model, your audience, and what you actually want the traffic to do. You leave the call knowing whether the grant fits you.
- 02
Legal structure and documents
We handle the charitable-status paperwork and positioning that Google’s review requires, in the jurisdiction that makes sense for you.
- 03
CSR concept and messaging
Your mission is written into a clear, defensible communication architecture — the part most rejected applications get wrong.
- 04
Website and technical prep
Your site is brought up to Google’s content standards in your brand style, with analytics and conversion tracking wired in.
- 05
Application and approval
We submit, respond to moderation, and carry the application through to an approved Google Ad Grants account.
- 06
Launch and optimization
Account structure, keywords, ad copy, and ongoing testing — so the budget turns into leads instead of sitting unspent.
Accounts we secured, structured, and ran
Mental Way
A community uniting psychotherapists and the people who need their support.
USA, United Kingdom, Australia, Canada · Sep 2, 2022 — May 2, 2024
- Ad budget used
- $145,468
- Landing page clicks
- 71,693
- Impressions
- 780,412
- CTR
- 9.19%
Found Consulting
Helping Ukrainian entrepreneurs with legal and financial questions.
Ukraine · Nov 13, 2023 — May 15, 2024
- Ad budget used
- $11,520
- Landing page clicks
- 6,130
- Impressions
- 74,355
- CTR
- 8.24%
Serna2000
A major driving school network in Ukraine.
Ukraine · Mar 17, 2024 — May 3, 2024
- Ad budget used
- $14,800
- Landing page clicks
- 4,634
- Action conversions
- 1,727
- Conversion rate
- 37%
What the teams we work with say
“In the first 2 months after launch, we closed high-ticket sales from grant traffic. Revero handled packaging, approval, and campaign setup end to end.”
“Approval plus optimization gave us predictable lead flow from Google Search and stable growth week over week.”
“The team built not only campaigns, but analytics and testing as well. We now run grant traffic like a growth system.”
Straight answers before you book
What is the Google Ad Grant and how does it work?
The Google Ad Grant program gives eligible organizations up to $10,000 per month in free Google Search advertising — roughly $329 a day, or $120,000 a year. You run text ads that appear on Google search results for the terms you target. The grant renews annually as long as you stay compliant with Google’s policies and actively manage the account.
I don’t have a nonprofit. Can I still apply as an LLC or sole proprietor?
In many cases, yes — through the right CSR packaging and legal structure. Google requires valid charitable status, but that status does not have to sit in your home country or where your main operations are. We review your exact scenario during the audit and tell you honestly whether it is workable.
I already have an NGO. Can we use it?
Yes. An existing NGO is usually the strongest starting point: it shortens the approval path and lets us move straight to website readiness, account structure, and campaign strategy.
Where can Google Ad Grant ads appear?
On the Google Search Network only. Grant accounts run text ads on search results pages — display banners, video, and shopping campaigns are not available under the grant. That is why keyword strategy and landing pages decide the outcome.
How long does preparation usually take?
The typical path from first call to live campaigns runs several weeks. The variables are document readiness, how much work your website needs to meet Google’s content requirements, and moderation speed on Google’s side.
What if the grant is not approved?
We work to a defined roadmap with a clear guarantee: if approval is not achieved within the agreed period, we refund according to the contract terms.
Which organizations are the best fit?
Missions that serve a public benefit: education, healthcare, environmental work, community development, and social initiatives. Prohibited categories include adult content, gambling, political campaigns, and weapons. Regulated industries can qualify, but expect a longer approval path.
Do you also build the website?
Yes. Google reviews your site before approval, and grant traffic converts only if the pages are built for it. We prepare the site, tracking, and analytics as part of the roadmap, choosing the platform based on speed, compliance, and your goals.
Something not covered here? Ask us on WhatsApp.
Find out whether your organization qualifies — in one call.
Tell us what you are building. We look at your structure, your website, and your market, and come back with a straight answer: whether the grant is realistic for you, what it would take, and how long it would run.
- A read on your eligibility, not a sales pitch
- The exact documents your case would need
- A realistic timeline to an approved account