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Revero
Google Ad Grant partner since 2020

Spend $120,000 a year on Google Ads without paying for it.

Google gives mission-driven organizations up to $10,000 a month in free search advertising. We take you from application to an approved account — then run the campaigns that turn that budget into donors, students, and customers.

  • Application, legal structure, and approval handled for you
  • Campaigns built and optimized every week, not set and forgotten
  • A refund if approval is not reached within the agreed roadmap
Google Ad Grants account
Active

Monthly budget

$10,000 / month

$329 per day, renewed every year

Clicks
71,693
Impressions
780,412
CTR
9.19%
  • $10,000

    Free ad budget every month

  • $329

    Spent per day, at no media cost

  • 9.19%

    Peak click-through rate we have run

  • 5 markets

    US, UK, Canada, Australia, Ukraine

Organizations we have worked with

  • Bumi Care
  • Profigent
  • By Cosmetics
  • Seller Craft
  • Fundraising Diagnostics
  • A2All Solutions
  • Cross Pilgrimages
  • Startup Association
  • Digital Coverage
  • Orthodox Church in America
  • Desyatinny Monastery
  • Rotary E-Club
  • Wake Up
Inside the account

Your mission in. Search traffic out.

Everything Google needs to trust your organization, and everything searchers need to find it, runs through one system that we build and keep tuned.

  1. 1

    We read the inputs

    Your mission, your website, what people in your market search for, what competitors bid on, and what your analytics already know.

  2. 2

    One system does the thinking

    Account structure, keywords, ad copy, and the compliance rules that keep a grant account alive — built once, tuned every week.

  3. 3

    Ads run every day

    Search ads that spend the grant on the searches that matter, and bring visitors you can count in Analytics.

Diagram: your mission, website, search demand, competitors, and analytics feed one system, which runs the search ads and campaigns of your Ad Grant account.
  • Your mission
  • Website
  • Search demand
  • Competitors
  • Analytics

Your grant brain

Sponsored

yourorganization.org

Free counselling for families in crisis

1,284CTR 9.4%

Sponsored

yourorganization.org

Volunteer this spring. No experience needed

962CTR 8.1%
Campaigns$10K
  • Mission awarenessSearch · 64 keywords11.2%
  • ProgramsSearch · 48 keywords9.6%
  • VolunteersSearch · 31 keywords8.4%

$145,468

free ad spend

71,693

landing page clicks

9.19%

click-through rate

Figures from the Mental Way account, Sep 2022 — May 2024. Ads above are illustrative.

What you get

A search channel your competitors are paying full price for

The Ad Grant is not a discount or a trial. It is a standing Google Ads budget for organizations whose work serves a public benefit — and it behaves like any other performance channel once it is set up properly.

  • $120,000 a year in ad budget

    Up to $10,000 every month from Google Ads for approved organizations and projects.

  • High-intent search traffic

    Your ads reach people who are already searching for your service, product, or mission — not passive scrollers.

  • It renews, year after year

    With compliance and proper account management, the grant stays active instead of expiring after one campaign.

  • Works across many sectors

    Education, healthcare, production, services, IT, entertainment, and social impact initiatives.

  • Multilingual by design

    Campaigns and landing pages can be adapted per language and region, so one grant can serve several markets.

  • Strengthens your CSR story

    You build a real bridge between commercial growth and social value, documented and measurable.

Google for Nonprofits

Not one product — a whole ecosystem

The Ad Grant opens a Google for Nonprofits account, and with it the full line of Google products for nonprofits, free or at a reduced price.

  • Google Ads

    Up to $10,000 a month for search advertising.

  • YouTube

    The nonprofit programme for promoting your video.

  • Workspace

    Email, Drive, Docs, and Meet for the whole team.

  • Maps Platform

    Extended geolocation and presence on Google Maps.

  • Gemini AI

    Access to Gemini AI tools at no additional cost.

All five activate from a single Google for Nonprofits account.

Where it works

Available in 185 countries and territories

The Ad Grant is activated through Google for Nonprofits. Hover over the map or type your country to check it — the full list is below the map.

Google for Nonprofits availableNot launched yet

Full list of 185 countries and territories
  • Afghanistan
  • Albania
  • Algeria
  • Andorra
  • Angola
  • Antigua & Barbuda
  • Argentina
  • Armenia
  • Australia
  • Austria
  • Azerbaijan
  • Bahamas
  • Bahrain
  • Bangladesh
  • Barbados
  • Belgium
  • Belize
  • Benin
  • Bhutan
  • Bolivia
  • Bosnia & Herzegovina
  • Botswana
  • Brazil
  • Brunei
  • Bulgaria
  • Burkina Faso
  • Burundi
  • Cambodia
  • Cameroon
  • Canada
  • Cape Verde
  • Central African Republic
  • Chad
  • Chile
  • Colombia
  • Comoros
  • Congo (DRC)
  • Congo (Republic)
  • Costa Rica
  • Côte d’Ivoire
  • Croatia
  • Cyprus
  • Czech Republic
  • Denmark
  • Djibouti
  • Dominica
  • Dominican Republic
  • Ecuador
  • Egypt
  • El Salvador
  • Equatorial Guinea
  • Eritrea
  • Estonia
  • Ethiopia
  • Fiji
  • Finland
  • France
  • Gabon
  • Gambia
  • Germany
  • Ghana
  • Greece
  • Grenada
  • Guatemala
  • Guinea
  • Guinea-Bissau
  • Guyana
  • Haiti
  • Honduras
  • Hong Kong
  • Hungary
  • Iceland
  • India
  • Indonesia
  • Iraq
  • Ireland
  • Israel
  • Italy
  • Jamaica
  • Japan
  • Jordan
  • Kazakhstan
  • Kenya
  • Kiribati
  • Kuwait
  • Kyrgyzstan
  • Laos
  • Latvia
  • Lebanon
  • Lesotho
  • Liberia
  • Libya
  • Lithuania
  • Luxembourg
  • Macau
  • Madagascar
  • Malawi
  • Malaysia
  • Maldives
  • Mali
  • Malta
  • Marshall Islands
  • Mauritania
  • Mauritius
  • Mexico
  • Micronesia
  • Moldova
  • Monaco
  • Mongolia
  • Montenegro
  • Morocco
  • Mozambique
  • Namibia
  • Nauru
  • Netherlands
  • New Zealand
  • Nicaragua
  • Niger
  • Nigeria
  • North Macedonia
  • Norway
  • Oman
  • Pakistan
  • Palau
  • Palestine
  • Panama
  • Papua New Guinea
  • Paraguay
  • Peru
  • Philippines
  • Poland
  • Portugal
  • Qatar
  • Romania
  • Rwanda
  • Samoa
  • San Marino
  • São Tomé & Príncipe
  • Saudi Arabia
  • Senegal
  • Serbia
  • Seychelles
  • Sierra Leone
  • Singapore
  • Slovakia
  • Slovenia
  • Solomon Islands
  • Somalia
  • South Africa
  • South Korea
  • Spain
  • Sri Lanka
  • St. Kitts & Nevis
  • St. Lucia
  • St. Vincent & Grenadines
  • Suriname
  • Swaziland
  • Sweden
  • Switzerland
  • Taiwan
  • Tajikistan
  • Tanzania
  • Thailand
  • Timor-Leste
  • Togo
  • Tonga
  • Trinidad & Tobago
  • Tunisia
  • Turkey
  • Turkmenistan
  • Tuvalu
  • Uganda
  • Ukraine
  • United Arab Emirates
  • United Kingdom
  • United States
  • Uruguay
  • Uzbekistan
  • Vanuatu
  • Vatican City
  • Venezuela
  • Vietnam
  • Yemen
  • Zambia
  • Zimbabwe

Source: Google for Nonprofits Help, checked 10 September 2026. Google notes that not every product is available in every country — Ad Grants availability is confirmed for each organization inside its Google for Nonprofits account.

Who it is for

Built for teams that keep looking for the next growth lever

  • 01

    Business owners

    Grow the company through a practical CSR strategy instead of a slogan. We design the structure and implement it with you.

  • 02

    Nonprofit founders

    Turn awareness into donors, volunteers, and participants with campaigns funded by Google rather than by your budget.

  • 03

    Marketing teams and leaders

    Add a compliant, data-driven acquisition channel that your team can run and report on like any other.

Why Revero

Grant paperwork and performance marketing, in the same team

Grant consultants know the application and stop there. Marketing agencies know Google Ads but rarely know the compliance rules that get a grant account suspended. Organizations end up hiring both, and the handover is where the budget quietly dies.

We do the whole path in one place: legal structure and CSR positioning, the website Google reviews, the application itself, then account structure, keywords, tracking, and the weekly optimization that keeps the account compliant and spending.

The result is not an approval certificate. It is search traffic that keeps arriving every month, at no media cost.

How it works

Six steps from first call to campaigns that spend

A defined roadmap, with a named owner for every step on our side.

  1. 01

    Discovery call

    We go through your business model, your audience, and what you actually want the traffic to do. You leave the call knowing whether the grant fits you.

  2. 02

    Legal structure and documents

    We handle the charitable-status paperwork and positioning that Google’s review requires, in the jurisdiction that makes sense for you.

  3. 03

    CSR concept and messaging

    Your mission is written into a clear, defensible communication architecture — the part most rejected applications get wrong.

  4. 04

    Website and technical prep

    Your site is brought up to Google’s content standards in your brand style, with analytics and conversion tracking wired in.

  5. 05

    Application and approval

    We submit, respond to moderation, and carry the application through to an approved Google Ad Grants account.

  6. 06

    Launch and optimization

    Account structure, keywords, ad copy, and ongoing testing — so the budget turns into leads instead of sitting unspent.

Selected results

Accounts we secured, structured, and ran

All cases
  • Mental Way

    A community uniting psychotherapists and the people who need their support.

    USA, United Kingdom, Australia, Canada · Sep 2, 2022 — May 2, 2024

    Ad budget used
    $145,468
    Landing page clicks
    71,693
    Impressions
    780,412
    CTR
    9.19%
  • Found Consulting

    Helping Ukrainian entrepreneurs with legal and financial questions.

    Ukraine · Nov 13, 2023 — May 15, 2024

    Ad budget used
    $11,520
    Landing page clicks
    6,130
    Impressions
    74,355
    CTR
    8.24%
  • Serna2000

    A major driving school network in Ukraine.

    Ukraine · Mar 17, 2024 — May 3, 2024

    Ad budget used
    $14,800
    Landing page clicks
    4,634
    Action conversions
    1,727
    Conversion rate
    37%
Client feedback

What the teams we work with say

  • In the first 2 months after launch, we closed high-ticket sales from grant traffic. Revero handled packaging, approval, and campaign setup end to end.
    Founder, B2B services company
  • Approval plus optimization gave us predictable lead flow from Google Search and stable growth week over week.
    Owner, Education project
  • The team built not only campaigns, but analytics and testing as well. We now run grant traffic like a growth system.
    CEO, Service business
Questions

Straight answers before you book

  • What is the Google Ad Grant and how does it work?

    The Google Ad Grant program gives eligible organizations up to $10,000 per month in free Google Search advertising — roughly $329 a day, or $120,000 a year. You run text ads that appear on Google search results for the terms you target. The grant renews annually as long as you stay compliant with Google’s policies and actively manage the account.

  • I don’t have a nonprofit. Can I still apply as an LLC or sole proprietor?

    In many cases, yes — through the right CSR packaging and legal structure. Google requires valid charitable status, but that status does not have to sit in your home country or where your main operations are. We review your exact scenario during the audit and tell you honestly whether it is workable.

  • I already have an NGO. Can we use it?

    Yes. An existing NGO is usually the strongest starting point: it shortens the approval path and lets us move straight to website readiness, account structure, and campaign strategy.

  • Where can Google Ad Grant ads appear?

    On the Google Search Network only. Grant accounts run text ads on search results pages — display banners, video, and shopping campaigns are not available under the grant. That is why keyword strategy and landing pages decide the outcome.

  • How long does preparation usually take?

    The typical path from first call to live campaigns runs several weeks. The variables are document readiness, how much work your website needs to meet Google’s content requirements, and moderation speed on Google’s side.

  • What if the grant is not approved?

    We work to a defined roadmap with a clear guarantee: if approval is not achieved within the agreed period, we refund according to the contract terms.

  • Which organizations are the best fit?

    Missions that serve a public benefit: education, healthcare, environmental work, community development, and social initiatives. Prohibited categories include adult content, gambling, political campaigns, and weapons. Regulated industries can qualify, but expect a longer approval path.

  • Do you also build the website?

    Yes. Google reviews your site before approval, and grant traffic converts only if the pages are built for it. We prepare the site, tracking, and analytics as part of the roadmap, choosing the platform based on speed, compliance, and your goals.

Something not covered here? Ask us on WhatsApp.

Free audit

Find out whether your organization qualifies — in one call.

Tell us what you are building. We look at your structure, your website, and your market, and come back with a straight answer: whether the grant is realistic for you, what it would take, and how long it would run.

  • A read on your eligibility, not a sales pitch
  • The exact documents your case would need
  • A realistic timeline to an approved account

No spam. One reply from a human, within a business day.