The Google Ad Grant program provides organizations with up to $ 10,000 per month in free Google Search advertising. This translates to approximately $ 329 per day or $ 120,000 annually. The program allows organizations to create text-based ads that appear on Google search results when users search for terms you’ve set up your Ads to target. The grant is renewable annually as long as you maintain compliance with Google’s program policies and actively manage your account.

To qualify for a Google Ad Grant, organizations typically need to have valid charitable status in their country of choice (such as 501(c)(3) status in the US). This non-profit organisation does not have to be registered in your Home Country or the country where your main business operations are located.

Our consulting team specializes in helping organizations navigate the application process by establishing the appropriate organizational structure internationally that meets Google’s eligibility requirements. We handle the entire registration process, ensuring all technical requirements are met, including having a high-quality website with substantial content related to your mission. Our expertise allows us to maximize your chances of approval while maintaining compliance with Google’s policies.

Google Ad Grants can only be displayed on the Google Search Network. This means your ads will appear as text ads on Google search results pages when users search for terms related to your mission or services.

Unlike standard Google Ads accounts, Google Ad Grants accounts are restricted to search campaigns only. This means you cannot use the grant funding for display ads (banner or image ads), video ads, shopping ads.

Revero offers a unique hybrid solution that combines non-profit grant acquisition expertise with elite marketing capabilities—something no other provider delivers. While traditional grant consultants work exclusively with established non-profits but lack deep marketing knowledge, and conventional marketing agencies have little experience with Google Ad Grants, we bridge this gap completely. And we have the proof and track record to show it.

Our team handles the entire grant registration process from start to finish while also developing sophisticated marketing campaigns that drive real results within Google’s Ad Grant compliance requirements.

Google Ad Grants work best for organizations whose missions align with public benefit initiatives and comply with Google’s advertising policies. The program is ideal for sectors like education, healthcare, environmental conservation, and community development, but any company offering products or services "for the public good" can be a strong candidate.

Organizations must avoid prohibited content categories including adult content (18+), gambling, political campaigns, weapons/warfare, and other restricted areas outlined in Google’s policies. While traditional non-profits are natural fits, we’ve successfully helped various mission-driven organizations qualify by highlighting their public benefit initiatives. Note that businesses requiring special licensing or operating in highly regulated industries may face additional complexity in the application process, though our team specializes in navigating these challenges to secure approval.